10 Reasons Why Giving Business Gifts is a Good Move in Difficult Times

Business gifts are an important part of modern business and therefore it should be given adequate attention. Through giving gifts to business partners, a message is sent about yourself, employees, but above all about the company you represent, the way you do business and the culture of communication. Communication experts explain that the gift sends a message about what you think about your business partner and what working with him means to you. Christmas time is the period when giving business gifts, and giving in general, is most prevalent. Therefore, many Croatian companies have adapted their business, in one segment or in full, to the management of gifts.

Standard Etiquette

How much is spent in total for the Christmas holidays can only be speculated because the estimates of retailers and consumer associations, on the one hand, and the official statistics of the Central Bureau of Statistics and the Croatian National Bank, on the other, differ. The situation is similar in the segment of companies dealing with business gifts. Business gifts mean more and more in Croatian business culture. Business gift can be interpreted as a marketing tool or a way of communicating and promoting, an expression of concern for partners or employees and, of course, a gesture that raises the rating of the company itself. Even in ancient times, in ancient Rome, twigs decorated with apples or gilded walnuts were given as gifts. Nowadays we are already talking about etiquette or the culture of giving, and it is especially important that the person giving the gift truly enjoys the choice of the gift and focuses on the character and style of the person to whom he is giving.

“Fashion brand Croata is developing on traditional values and symbol value of a tie. Croatia is known to the world as the homeland of the tie - a symbol of male elegance, self-awareness and dignity. The Croata fashion brand combines all this in top quality ties, but also in other fashion products of the Croata range.”

Giving is a form of marketing communication, and business gifts contribute to creating a positive image and improve relationships with clients. Improper gifts will not only not delight the recipient, but will also cause additional damage. With business gifts, we thank our associates for their loyalty and cooperation and invest in long-term relationships. Experts point out that a perfect gift can also be a quality product from the company's range, but only if it is designed for a specific occasion. If a company decides to print a corporate logo as a gift, it must always be discreet. The exchange of gifts concludes a successful collaboration and symbolizes connection. However, it is not always easy to find a suitable gift for people we may not know enough about. To choose the ideal gift, it is important to prepare a list of gifts in time and follow the three steps. First of all, it is important to find out as much information as possible about business associates.

Business Partners Profiles

Some companies create profiles of business partners and enter all the information about the lifestyle or character of the client in them. Business giving expert mr. sc. Elvira Mlivić Budeš believes that companies should create profiles of business partners throughout the year and record all the interests and hobbies they learn about during informal conversations. You can learn a lot about a person by looking at the details in the office, because that’s where you can get the idea to design the ideal gift. Another option is to call their business secretary and try to find out in the conversation what kind of gift would cause special enthusiasm. If you are unable to get information about a hobby or lifestyle, it is always safe to choose a quality gift for the office or home, but provided they are not too personal or kitschy and do not point to any flaw or problem of the person you are giving.

Trends

Although you can never go wrong with office trifles as a gift, global gift-giving trends are becoming increasingly popular in Croatia: wellness programs, indigenous gastronomy and national products. Most domestic gift companies have included in their catalogues this year: Croatian wines, prosecco, homemade brandies, liqueurs, bermet, mustard, kulen, bacon, sausages, cracklings, kulenova seka, snails, game pate, cheeses, truffles, caviar, olives oils, pumpkin oil, peppermint, candied flowers, spices, oranges, jams, chocolates, honey, etc. A novelty in the last few years in Croatia is the gift of intangible gifts in the form of gift certificates for various wellness programs.

Source: Poslovni.hr